AREA SALES MANAGER-FMCG CO.

To,
The Advertiser

From,
Hifzurrahman Mohd. Ismail
Mumbai-India
Mob: +91-9819925209.
13/12/2008/9

FOR –Coca-Cola/Pepsi-Cola/Food & Beverage/Mineral Water/Dairy & Juices CO. [FMCG -Soft Drinks Industry].

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SUB: AREA SALES MANAGER/SALES&MARKETING MANAGER-FMCG CO. [Direct Distribution]

Respected Sir,

Reason to mention the entire work done and experience in shades of my qualification and confidential career is to aware abilities and stamina presence that should strike the right participant running though huge organization.

Let me attach all testimonials visible and clearly showing the exact status of mine previous record. I have suffered different kinds of Fluctuating stages of company. I request you to accept kindly the resume and this letter for any forthcoming precious Vacancy.

Please consider as I hope the same regarding position you are choosing me soon.

Waiting with great hope.

Experience in Abroad: 15 Years [Soft Drinks Industry].
As an AREA SALES MANAGER [Direct Distribution]
As continue for- PEPSI-COLA Co. in Mumbai-India.

EXPERIENCE: COCA-COLA+PEPSI-COLA+MINERAL WATER COMPANY. [KSA, BAHRAIN, UAE, SUDAN, INDIA].

E-mail: [email removed] / [email removed] / [email removed]

Thanking you in your anticipation.
Yours Sincerely

Hifzurrahman Mohd. Ismail
Shop No.215A, Plot No.6, Gate No.5,
Malvani - Malad [W], Mumbai-400095,
Maharashtra-India.
Tel.: + 91 22 28803077.
Mob: + 91 9819925209.
13/12/2008/9

CURRICULUM VITAE-M.+91-9819925209.
Post Applied For : Area Sales Manager-FMCG CO. Direct Distribution
Professional Experience In : Mineral Waters, Dairies, Soft Drinks, Juices, Food & Beverage Companies.
P E R S O N A L D E T A I L S
Name : HIFZURRAHMAN MOHD. ISMAIL
Father’s Name : Mohd. Ismail Hafiz Mumtaz Ali.
Mother’s Name : Qumrunnisa Mohd. Ismail.
Nationality : Indian.
Weight & Height : 8o kg. - 5’ 10” - Blood Group B+
Religion : Islam.
Marital Status : Married
Date of Birth : 1 July, 1969.
Place of Birth : Bharuch (Guj) INDIA
Passport Details : Passport No.: E-0533778.
Date of Issue : 23-11-2001.
Date of Expiry: 22-11-2011.
Place of Issue : Mumbai-India.
Indian Driving License : Heavy Goods Vehicle
Licence No.: 87/W/3143
Valid up to 06-09-2011.
K.S.A. Driving License : Light Goods Vehicle
: Licence No.: 2160164097 (8/918550)
: Valid up to 02-07-2006. [LMV]
U.A.E. Dubai : Vehicle Permitted No.3
Driving License : Licence No.: 646072
Valid up to 19-10-2012. [LMV]
Driving License [Khartoum] : Licence No.: M01K 408777
Sudan North Africa Valid up to 06-10-2009 [LMV]
Present Address : Shop No. 215-A, Plot No. 6, Gate No.5, Malwani- Colony, Malad [W], Mumbai - 400 095, India.
Hello : +91-22- 288 030 77 [Self] /+ 91-9930523473 [for message]
Mobile: + 91- 9819925209. / + 91- 9920259984.
E-mail : [email removed] / [email removed]
Languages Known : English, Arabic, Urdu, Hindi & Marathi. [Read, Write & Speak]
E D U C A T I O N A L Q U A L I F I C A T I O N

Education : S.S.C. Passed in March 1986.
Bombay Board of Secondary Examination.India.

: T.Y. B.Com. Passed in April [ 1989-1992 ]
Ismail Yusuf College, Bombay University. India.
: Specialized In: Accountancy & Business Economics.

: MBA [Master of Business Administration.]
: Major Subject: Marketing Management & HR development.
I.I.B.M. Patna,India.[1994-1996]Correspondence.

Computer Knowledge : MS Office : Word, Excel, Dos, Power Point, from , Hi-tech . Institute of computer education, Malvani – Malad [W ],Mumbai-95.
India. Page 1/ 7

P R E S E N T L Y W O R K I N G GOA&SOUTH MAHARASHTRA - INDIA
Presently Working In India.
Company : PEPSI-COLA
BEVERAGE VENTURES LTD.
Arlem Raja, Salcete, Goa – 403720.
Tel.: +91- 832-720837.
Fax.: +91-832-730724.
Maharashtra - INDIA.
Position in the Organization
Report to : Regional Sales Manager.
Responsible for : Sales Supervisors and their Sales team.
Works in conjunction with : Finance, HR, Warehouse, Administration.

Period : Joined the Company on January 1, 2006 To Till Date.
Position : AREA SALES MANAGER [Direct Distribution]
Area : Goa & South Maharashtra - INDIA
Working Persons : 6 Sales Supervisors
In my Sales Team 34 Route Salesmen + 68 Helpers
4 Merchandisers
4 Cooler Mechanics + 8 Helpers+Fleet Mechanics+Helpers.
M A I N D U T I E S & R E P O N S I B I L I T I E S

• Develops and implements long term strategic plans [ 6 – 18 Months].
• Establishes report with customers within area of responsibility.
• To recommend improvements in policies and procedures to effectuate better records and operations.
• To establish and maintain procedures in accordance with the accounting manual and Chart of Authority.
• To co-operate with the Public and Company auditors and to comply with directives as outlined in audit reports.
• To maintain internal control procedures in accordance with established policies and to assure adequate protection of Company funds.
• To furnish necessary insurance reports to maintain adequate coverage.
• To assist the Plant Manager in the preparation of budgets. To analyse operating results and develop comparative schedules for management.
• To advise manager of expenses or areas of the business that is out of line and need attention.
• Employs, recommends for transfers, promotions, salary adjustments, and terminations of office personnel for Manager's approval.
• To maintain good personnel relations with the office employees, provide training and supervision and to develop his own replacement.
• To perform special assignments as required for management.
• Present and sell company products to current and potential clients.
• Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made.
• Reaching sales goals as set by management.
• Maintain high level of product knowledge.
• Prepare presentations, proposals and sales contracts.
• Develop and maintain sales materials.
• Obtaining information from all relevant sources.
• Attend trade shows and association meetings as required.

Page 2/ 7

P R E V I O U E E X P E R I E N C E A B R O A D - KHARTOUM, SUDAN – NORTH AFRICA
Previous Abroad Experience
Company : M/s. DAL FOOD INDUSTRIES COMPANY LTD.
COCA-COLA
Head Office with the Plant:
P.O. Box No. 807,
Industrial Area Khartoum ,SUDAN, NORTH AFRICA
Tel.: + 249 185444510, Fax : + 249 185345331.
Position in the Organization
Report to : National Sales Manager.
Responsible for : Sales Supervisors and their Sales team.
Works in conjunction with : Finance, HR, Warehouse, Administration.

Period : Joined the Company on February 20, 2004 To August 10, 2005.
Position : AREA SALES MANAGER [Direct Distribution]
Area : Capital Khartoum, Sudan [North Africa]
Working Persons : 5 Sales Supervisors
In my Sales Team 35 Route Salesmen – 70 Helpers
4 Merchandisers
4 Cooler Mechanics – 8 Helpers +Fleet Mechanics+ Helpers.
M A I N D U T I E S & R E P O N S I B I L I T I E S
• Obtain retail outlet distribution and sales support for all Soft Drinks brands.
• Develop sales plan with the National Sales Manager for each customer that when executed will enhance shelf presence and increase consumer take -a- way.
• Execution of the regional marketing activities that will foster consumer awareness and trial.
• Negotiates, communicates, and implements marketing plans & pricing structures for select accounts.
• Implementing sales and Marketing plans & Proven ability to work independently to achieve objectives.
• Monthly tracking of key account volumes and profit production.
• Identifies opportunities, set objectives for placing equipment, space allocation, positing, promotional activities that lead to desired business results.
• Appropriate use of analytical tools to support business presentations and business initiatives.
• Inform team of opportunities, issues and barriers in a timely fashion, as well as report progress on current objectives.
• Prospect accounts weekly to gain new business.
• Monitor and evaluate the execution of major programs.
• Develop and maintain key account relationships at the senior management level.
• Responsible for account report, case sales replenishment and growth, quality assurance of products, and the follow up communication.
• Responsible for working with and communicating with the merchandisers servicing their area to ensure satisfactory customer service is achieved.
• Works closely with internal management to execute all panned programs.
• Make proper asset placement and removal decisions.
Page 3/ 7

S K I L L S, K N O W L E D G E & E X P E R I E N C E
Skills & Knowledge : Experience in planning, preparing & Strong Managerial Skills . Team Player and Builder. The ability to plan, Manage and Control . A Competitive Nature. Have Strong business acumen. Responsible for controlling & effectively managing Sales Team. Operation in order to budgeted to Sale and profit for part a region. To maximize sales and margin of FMCG products from each of his areas. To ensure that no unnecessary cost are incurred, Customers with particular responsibility for key Account customers. Diplomatic pressurize under sales team to enhance the sales graph every step. presenting effective sales presentations. Experience in selling consumer products to distributors and retail Excellent prioritizing & decision-making skills. Other duties as assigned.
P R E V I O U S E X P E R I E N C E A B R O A D - D U B A I - UAE

Company : M/s. Al-Ahlia Gulf Line General Trading Co. (Pvt.) Ltd . L.L.C.,
COCA-COLA o P.O. Box No. 52172
Dubai - U.A.E.
Tel.: + 97142894888.
Fax : + 97142894887.
Period : Joined the Company on May 20, 2002 To September 30, 2003.
Position : SALES MANAGER [Direct Distribution]
Area : DUBAI - Down Town
Working Persons : 3 Sales Supervisors
In my Sales Team 14 Presellers
11 Delivery Drivers
22 Sales Helpers
2 Merchandisers
2 Cooler Mechanics + 4 Helpers

Job Profiles : My responsibilities were categories as following :
M A I N D U T I E S & R E P O N S I B I L I T I E S

• Train field service representatives on business process.
• Space to sales management.
• Setting Up of Weekly & Monthly Objective.
• Accuracy of data entry.
• Conducting minimum 3 ITMO surveys per week with drafting and follow up of action plans.
• Setting up of performance Agreements for Self and Direct Reports.
• Training and development of the salesmen team.
• Identify improvement opportunities & develop action plans.
• Identify key indicators that drive efficiencies & develop scorecards.
• Teach & business process & practices necessary to maximize the economic profit of full service.
• Achieving the Annual Sales Budget Objective.
• Supervising and Execution of the Customer Service Policy.
• Coaching field service representatives on process improvements.
• Ensure superior customer service and a customer service environment.
• Maintain high quality standards. Foster and build positive employee morale.
• Attend trade shows and association meetings as required.
• Analysis & Follow up Sales KPI reports on regular basis and taking correction action where performance is out of line with benchmarks.
• Ensuring that the sales team operates within the company rules and policies.
Page 4/ 7

S K I L L S, K N O W L E D G E & E X P E R I E N C E
• Focus on Competitor Activity, Train field service representative on business process, Space to sales management & Strong Supervisory Skills.
• Demonstrate Strong Commitment to the development of the business and the ability to work independently and long hours.
• Team Player and Builder.
• Customer focused and consumer driven.
• The ability to plan, Supervise and Control.
• A Competitive Nature.
• Demonstrative creativity and be a self starter.
• Have strong business acumen & Ability to work alone and unsupervised with high Level of selling and market development skills.
PREVIOUSE E X P E R I E N C E ABROAD - AL-KHOBAR, KSA
Company : PEPSI-COLA
M/s. Ahmed Hamad Al-Gosibi & Bros.
National Bottling Company, [Head Office with plant]
P.O. Box No.4238, Al- Khobar – 31952. K.S.A.
Fax : + 966 3 8824789.
Tel.: + 966 3 8820200.

Period : Joined the company on March 15, 2000 To December 1, 2001.

Position : Territory Development Manager [Direct Distribution].

Job Profile : My responsibilities were categories as following :

• Represents the company as a professional salesperson to all assigned accounts and prospective customers.
• Reaching sales goals as set by management.
• Incumbents are responsible for meeting or exceeding sales goals and achieving marketing and merchandising objectives in all assigned territories.
• To supervise and assist in the maintenance of the general ledger and subsidiary records.
• To supervise and assist in the preparation of financial statements and reports to be supplied to management within prescribed time limits.
• Independently and proactively problem solves.
• Maintain strong communication links with National Sales Management.
• Effective execution of customer Contracts, Order Processing, Inventory Management and Deduction Management.
• Effective execution of customer Contracts, Order Processing, Inventory Management and Deduction Management.
• Applies effective sales techniques creating a need in the customer’s Mind.
• Develops, trains and direct sales report to achieve sales goals, & placement objectives and to ensure company standards are met.
• Assists in the development of sales forecasts and scheduling of product. Plan for activities by forecasting conditions, defining objectives and strategies and securing resources.
• Prepares and maintains required Paperwork, reports and records.
• Manages selling expenses to authorized levels. Page 5/ 7

P REVIOUSE E X P E R I E N C E ABROAD - AL-MEDINAH BRANCH, KSA
Company : The COCA-COLA Bottling Company of Saudi Arabia
P.O. Box No. 19348, Jeddah – 21435. Western Region , H.O.With Plant. Kingdom of Saudi Arabia
Tel.: + 966 2 6368854.
Fax: + 966 2 6770261.

Period : Joined the company on January 23, 1993 To February 15, 2000.
Working Branch : [Branch - Madina Muawara],Under Western Region of Jeddah - KSA.
Position : SALES SUPERVISOR [Direct Distribution ]

Area : MADINAH-Down Town
My Sales Team : 12 Salesmen [ Direct Distribution ]
24 Helpers
2 Merchandisers
2 Cooler Mechanics + 4 Helpers

Job Profile : My responsibilities were categories as following :
Management Outlet :
This involves effective management of outlets route wise to ensure monthly objectives. Product wise, stock brand wise. Opening new outlets in unrepresented areas and expansion of outlets in represented areas. Develop the market & increase the sale.

Management / Supervision of Field Sales Force :
Setting of objective salesman wise of each brand & Packaging. Involvement in field sales activities along with the salesman to ensure proper servicing of outlets to ensure target achievement, monitoring effective implementation of route card system. (b) Focus on Competitor Activity. (c) Ensuring discipline among salesman. (d) Total responsibility for the area under me.
Support :
a) Setting to field salesman in meeting commitments made to the customers.
b) Support for development the Area (c) Support in Shortage Collection.
d)Support to the salesmen for open new Accounts..

Sales Promotion Activities :
a)Effective implementation of sales promotion campaigns at the market place. b) Making outlets exclusive ones. (c) Ensuring flow of benefits to the customers stock consumer under the various promotional schemes operated from time to time. d) Discount scheme. (e) Consumer scheme. (f) Dealer Scheme. (g) Collect & win prizes scheme. h) FIFO Method.

Model Feature Related Supervisor : Focus On
Setting monthly target, Daily Vehicle Averages, Explain Benefits to the customer, point of sales, appearance, placement to the cooler first position, floor display next to the cashier, Rack placement to the entrance, Check warm section & cold section, merchandising, stock rotation, cooler infiltration, cooler integrity as per planogramme, boom signboard, window freeze, good relationship with the customers, Area visit time to time, journey circle, check expiry and near expiry, Focus on credit collection, Check the stock of back store, follow instruction as per company policy, Focus on forthcoming new accounts.
.
Sales Key Point :
Schedule calls, Complete calls, Successful calls, Strike Rate, Drop size.

Page 6/ 7

Professional Achievement :
: Good frame of Certificate Regarding Appreciation , Achievement and Honesty.
1) The COCA-COLA Bottling Company of Saudi Arabia.
CERTIFICATE OF ACHIEVEMENT
7 YEARS SERVICE AWARD
For personal contribution to the Company’s success in Saudi Arabia in 1997.
2) The COCA-COLA Bottling Bottling Company of Saudi Arabia
CERTIFICATE OF ACHIEVEMENT
5 YEARS SERVICE AWARD
For personal contribution to the Company’s success in Saudi
Arabia in 1999.
3) The COCA-COLA Bottling Bottling Company of Saudi Arabia
CERTIFICATE OF ACHIEVEMENTS
3 YEARS SERVICE AWARD
For personal contribution to the Company’s success in Saudi
Arabia in 1996.
4) The COCA-COLA Bottling Bottling Company of Saudi Arabia
CERTIFICATE OF ACHIEVEMENT
For personal contribution to the Company’s success in Saudi
Arabia in 1995.
5) The COCA-COLA Bottling Bottling Company of Saudi Arabia
CERTIFICATE OF APPRECIATION
For personal contribution to the Company’s success in Saudi
Arabia in 1995.
6) The COCA-COLA Bottling Bottling Company of Saudi Arabia
CERTIFICATE OF SERVICE
For personal contribution to the Company’s success in Saudi
Arabia in Feb; 15, 2000.

Place : Mumbai [Bombay ]
Date : 00/00 /2008/9

[TOTAL EXPERIENCE 15 YEARS – FMCG CO.]

[ MR. HIFZURRAHMAN MOHD. ISMAIL]

Page 7/ 7

H.M.I. 13 Dec 2008, 03:16 - Report